
Search engine optimization (SEO) is the process of improving the visibility of a website in search results. SEO involves many different techniques that affect how well a site appears in search results.

Here are a couple of tools you should use to help you optimize your website.
There are many ways to improve your SEO. One of the easiest ways to do so is by using free tools. These tools will allow you to test out new ideas and see what works best for your business.
Keyword Research Tool – Find out what keywords people are searching for.
If you’re looking to optimize your website for search engines, there’s no better place to start than with keyword research. A keyword research tool allows you to find out what words people use when they search for products and services related to your industry. This data can help you determine how to structure your site and what content to focus on.
Website Speed Test – See where your site stands with regards to speed.
There are several tools available to test the speed of your site. One of the easiest ways to do so is by using Google PageSpeed Insights. Simply enter your URL into the box provided and click “Check My Site.” From there, you’ll see a score between 0 and 100 that indicates how well optimized your site is.